A book review (why not?) | Linchpin by Seth Godin

Seth Godin's sh!t doesn't stink. It can't. Not after writing his latest and greatest, at least.
Let's start with the title. Wikipedia defines a linchpin as a fastener used to prevent a wheel or other rotating part from sliding off the axle it is riding on - a great analogy for the subtitle and the question Godin (can I call you Seth?) attempts to answer for you in 236 pages: "Are You Indispensable?". Hold that thought for a second.According to Seth, there used to be two teams in every workplace: management and labor. A third team, however, has prevailed: the linchpins. Linchpins, he argues, are those people who invent, lead (regardless of title), connect others, makes things happen, and create order out of chaos. In short, linchpins are the essential building blocks of any great organization, the ones with no job description. Why? They solve problems that others haven't predicted, see things others haven't seen, and make connections no one knew existed. A job description or a manual can never describe what they do. Linchpins don't sit around and wait for job assignments from the top. They have a knack for knowing what needs to be done and just do it. No permission necessary. Creating art (Seth defines an artist as "anyone who uses bravery, insight, creativity, and boldness to fight the status quo"), and fighting the resistance and the lizard brain are the broader themes throughout the book.
One particular chapter, however, stood out for me.
The Powerful Culture of Gifts
Giving a gift makes you indispensable. Inventing a gift, creating art - that is what the market seeks out, and the givers are the ones who earn our respect and attention.
It is difficult to be generous when you're hungry. Yet being generous is what keeps you from going hungry. Hence the conflict.
Why does gift giving make you indispensable in today's world? The digital nature (think internet) of our new gift system allows us to create an idea that spreads everywhere fast at little to no cost. Ideas that resonate are rewarded. If your work persuades, others willingly share their experiences (via the tools available - think blog, facebook, twitter, yelp, foursquare, i.e. word of mouth on HGH).

